This milestone marks the company's evolution from a primarily lending-oriented organization to an all-encompassing Engagement Banking Platform, enabling financial institutions to digitize their service lines and intelligently engage with customers at key moments.

The seed round was led by Tribeca Early Stage Partners, with significant contributions from CastleCreek Launchpad, ICBA, and Mike Roffler. The new funding will accelerate ATTUNE's growth, allowing the company to expand its team across sales, marketing, and technology.

Founded in 2020, ATTUNE, previously Lendsmart, equips financial institutions with a user-friendly Engagement Banking Platform to improve every step of their customer's financial journey. The platform integrates seamlessly with current banking systems to enhance operations and customer service and drive new revenue growth. With ATTUNE, financial institutions access high-quality financial technology at a more affordable cost.