Established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics is the parent company of the Beats TM by Dr. Dre TM line of high-quality headphones and speakers, as well as Beats Audio TM HD-sound systems. The company's mission is to build quality music experiences for all elements of the digital music ecosystem--including headphones, devices and services--so that fans can hear music the way artists intended it to sound in the studio. This includes partnerships with computer manufacturer HP and automotive manufacturer Chrysler Group. Led by CEO Jimmy Iovine and President & COO Luke Wood, Beats Electronics is based in Santa Monica, CA.
