DataPop's mission is to make marketers' lives easier and give them the technology they need to build ads that people love to click on. Since its founding in 2008 by DoubleClick, Yahoo! and Overture Services alums, DataPop has radically transformed the online ad industry. Its scientifically based creative optimization platform matches online advertising offers to consumer intent, resulting in highly relevant customized campaigns that drive deeper customer engagement and ROI.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 04/25/12 | $7,000,000 | Series B |
Accelerator Ventures IA Ventures MK Capital Momentum Ventures | undisclosed |
