Firefly's vision is to turn the ridesharing cars (and delivery drivers) into roving billboards. Through dedicated city partnerships, the firm is offering its platform to help cities generate a variety of smart city data, which ranges from block-by-block air quality to pedestrian movement. Firefly has committed 10% of its inventory to nonprofits, regional governments, and social causes.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 12/08/18 | $21,500,000 | Seed |
Decent Capital Jeffrey Housenbold NFX Guild Pelion Venture Partners | undisclosed |
