We began Liftoff in August, 2012 with the mission to revolutionize how mobile app marketers build and grow an active, engaged user base. Our approach was to design the first truly CPA-optimized mobile acquisition and retention platform for non-gaming apps. We set our sights on enabling marketers to run campaigns focused on finding users who will take meaningful actions beyond the install, like register for an account, book a hotel room or make a purchase. This is how mobile app marketing should work. Since our launch, Liftoff has grown to become one of the best kept secrets in the mobile industry, powering CPA-based app marketing campaigns for some of the world's greatest brands including Uber, eHarmony, OpenTable and JackThreads.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 02/04/15 | $5,000,000 | Series A |
Baseline Ventures Core Ventures Group Harrison Metal Ilya Sukhar Sage Venture Partners Tim Koogle | undisclosed |
