Lola is a new kind of travel company that provides on-demand, personal travel service through a smartphone app. The Lola app instantly connects people to our team of travel consultants who find hotels, research vacation dreams, book flights and anything else our customers need. We also help while they're on their trips. In short, we take care of our members' every travel need. The name Lola is shorthand for longitude and latitude, a system created to make seaborne navigation easier, and in that same spirit, we started Lola to give more people access to a premium level of travel care.