LevelUp helps merchants own the shift to mobile by powering mobile-payment optimized loyalty programs, enabling their customers pay for their purchase and accrue/redeem rewards with a single scan or tap. LevelUp\\\'s analytics platform helps merchants better understand their customers and deliver the right campaigns to the right customers to drive revenue and increase customer happiness. LevelUp is currently used by over 14,000 merchant locations and 4 million users. Anyone can download the free LevelUp app for iPhone or Android. Merchants can also embed the LevelUp SDK into their own branded applications. LevelUp, a SCVNGR company, is funded by Google Ventures, Highland Capital Partners, and Balderton Capital.