Shop My Shelf, Inc. dba ShopMy, the curated commerce infrastructure company today announced it has raised $70M in funding at a $1.5 billion valuation. The round was led by Avenir, with participation from Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures.

The round is also supported by several strategic individuals and firms including Sofia Richie, Gregg Renfrew, Raissa Gerona, Alex Mondre of AGM Ventures, and Aimee Song and Jacopo Moschin. ShopMy operates the only integrated marketing system serving premium brands, culture-driving tastemakers, and discerning consumers through technology built for lasting businesses rather than quick marketing campaigns. ShopMy began by serving creators, then brought brands into the ecosystem, and is now directly serving consumers.