ShopWell is America's #1 free, personalized food discovery platform that grades food based on an individual's age, gender, dietary goals and allergies. ShopWell's patented algorithm -- developed by Registered Dietitians -- analyzes the ingredient, nutrition, location and popularity of over 300,000 UPCs to recommend better-for-you alternatives for shoppers. ShopWell's technology, data and analytical tools allow food retailers and manufacturers to understand and respond to shopper behavior, and use personalization and engagement programs to drive loyalty and wellness.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 10/14/15 | $3,400,000 |
ATA Ventures Fairhaven Capital Finistere Ventures Munich Venture Partners | undisclosed |
