Tru Optik is a trailblazer in data driven millennial audience and consumer monetization. Armed with the largest census level audience measurement of global OTT media consumption, Tru Optik uses interest and behavior segmentation to empower brands, media companies and agencies to deliver targeted advertising and experiences to millennials and multicultural audiences across all channels. Tru Optik is headquartered in Stamford, Conn., and was founded in 2013.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 10/02/15 | $1,700,000 |
Alex Blum Progress Ventures | undisclosed |
