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Venture Capital News: UNIFIED Secures $14M

          
NEW YORK, NY, Premier enterprise marketing technology for brands and agencies, announced that it has secured $14 million in financing.
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UNIFIED, the premier enterprise marketing technology for brands and agencies, announced that it has secured $14 million in financing, including an equity investment from Advance Publications, Inc., supported by a debt facility from Silicon Valley Bank. Advance Publications, owner of Conde Nast Publications, actively invests in leading technology companies. The total capital infusion will be used to invest in technology innovation on the UNIFIED Social Operating Platform product suite, as well as talent acquisition and sales expansion. UNIFIED's products and services have been adopted by Global 2000 advertisers such as Microsoft, PNC Bank, and TransUnion, as well as premier advertising agencies including Starcom MediaVest Group, Hill Holiday, Deutsch, and Omnicom.

"Our portfolio of world-class brands and media properties gives us unique insight into what global advertisers and content creators require for success," said Andrew Siegel, Senior Vice President, Strategy and Corporate Development of Advance Publications, Inc. "Social has effectively become the core vehicle for consumer interaction and our advertisers have demanded viral results across the Internet and on mobile platforms. UNIFIED has established itself as the premier enterprise marketing technology platform that offers innovative solutions for CMOs and their agencies to activate virality and transparently measure success."

"We are extremely excited to partner with Advance Publications and honored to be selected as one of their elite portfolio companies," said Sheldon Owen, CEO and co-founder at UNIFIED. "Today's investment from a global media conglomerate places UNIFIED alongside some of the world's leading companies and validates our enterprise marketing technology platform on a global level. This funding will enable us to attract premium talent and innovate even faster to service our Global 2000 customers."

The Social Operating Platform (SOP) is UNIFIED's cloud-based proprietary enterprise social marketing technology designed for top brands and agencies. The SOP empowers professional marketers to activate social audiences and impact consumer actions across multiple social ecosystems -- Facebook, Twitter, StumbleUpon, YouTube, LinkedIn, and more. The SOP streamlines communication, automates critical processes, transparently measures viral amplification of social media campaigns, and quantifies actual ROI for every dollar spent.

About Advance Publications, Inc.

Advance Publications, Inc., is a privately held communications company that, directly or through subsidiaries, owns Condé Nast Publications, Parade Publications, Fairchild Publications, American City Business Journals, the Golf Digest Companies, and newspapers in more than twenty-five American cities; Advance Publications' subsidiaries also have extensive interests in cable television, as well as in Internet sites.

About Silicon Valley Bank

Silicon Valley Bank is the premier bank for technology, life science, cleantech, venture capital, private equity and premium wine businesses. SVB provides industry knowledge and connections, financing, treasury management, corporate investment and international banking services to its clients worldwide through 27 U.S. offices and seven international operations. (NASDAQ: SIVB) www.svb.com.

Silicon Valley Bank is the California bank subsidiary and the commercial banking operation of SVB Financial Group. Banking services are provided by Silicon Valley Bank, a member of the FDIC and the Federal Reserve System. SVB Financial Group is also a member of the Federal Reserve System.

About UNIFIED

UNIFIED is the enterprise marketing technology company for top global brands and agencies that need to activate social audiences and impact consumer actions. UNIFIED's Social Operating Platform allows brands to simply and effectively execute sophisticated paid, earned and owned media campaigns across multiple social ecosystems. The Social Operating Platform features the socialCORTEX, UNIFIED's proprietary social intelligence layer that includes the Social Action Pricing Engine, Social Action Ad Server, and the industry's first Earned Media Action Framework. UNIFIED is a Facebook Preferred Marketing Developer and was a finalist in the Festival of Media's 2012 Media Accelerator Programme Hot Company of the Year. For more information, visit www.UnifiedSocial.com.
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