PALO ALTO, CA, Digital Future, a venture investment company is investing $1.7 million in Attendify, a leading SaaS platform for conference and event organizers.
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The deal consists of a bridge investment as well as the acquisition of an equity stake from an early private investment. Digital Future led the bridge round, which included follow-on participation from an existing investor. Funding will be used to further expand the company's sales and marketing teams while doubling down on product development.
Oleksii Vitchenko, CEO of Digital Future: 'Attendify has a proven business model and a strong team with a rare combination of a clear strategic vision and slick execution. The company targets the multi-billion event tech market which remains extremely fragmented and offers a promising vision for an integrated, customer success driven solution. We believe Attendify is ready to scale and we are excited about the opportunity to fuel its growth through our financing and expertise.'
Attendify is headquartered in Palo Alto and launched its self-service mobile event app platform in 2013. With significant traction and a diverse customer base that ranges from non-profits to large enterprises like Google, Chrysler and AstraZeneca, Attendify is turning its sights on expansion. The company is opening a new office in Phoenix, Arizona to accelerate hiring for its sales and customer success teams, while continuing to aggressively invest in product innovation. Several major platform updates are forthcoming as the company expands its platform to serve new stakeholders including sponsors and exhibitors.
Michael Balyasny, CEO of Attendify: 'We're excited to team up with Digital Future as we tackle the next phase of growth and execute on our mission of bringing digital and event marketing closer together. We've made significant progress over the past year and there's never been a more exciting time to be part of the $565 billion event industry. Mobile is dramatically changing the attendee experience and now that Attendify is powering thousands of events we're in great position to continue to push the pace of innovation.'
Digital Future has been very active making 8 seed and growth investments this year alone. Earlier this month, Digital Future participated in a $1 million funding round in tutoring platform Preply. In the beginning of 2016, it co-invested in a US$13.1 million funding round in YouAppi, which offers a mobile media buying platform.
About Digital Future
Digital Future is a venture investment company with a focus on AdTech, SaaS, Artificial Intelligence, eCommerce, IT Security domains. The company invests in the businesses from Central and Eastern Europe, primarily at a seed stage. Besides financing, Digital Future shares its networking, technical and marketing capabilities with its portfolio companies to facilitate scaling and penetration into global markets. For more information, visit http://www.digital-future.org/en/
Attendify is a leading event app platform delivering branded, social-first apps to thousands of meeting and event planners worldwide. Attendify makes it easy for event planners to create an engaging mobile app and dramatically reduces implementation and lead times through an elegant self-service platform. Organizations like Google, Bloomberg, AstraZeneca, Chrysler, Phillips, and AOL rely on Attendify to create differentiating mobile experiences for their events. For more information or to get started building your app visit: http://www.attendify.com