Ann Arbor-based AdAdapted offers a platform that automates the native advertising model for advertisers that want to reach mobile app users via dynamic, customizable, non-disruptive, product placement opportunities within mobile games and apps. With AdAdapted, advertisers can launch scalable, trackable, custom branded campaigns across a wide variety of apps without duplicating efforts with each publisher.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 02/14/14 | undisclosed |
Zell Lurie Commercialization Fund | undisclosed |
