AdRoll is the largest retargeting platform with over 5,000+ active advertisers in the US and around the world. With a 97 percent customer retention rate, our mission is to make powerful performance advertising techniques simple for businesses of all sizes. AdRoll's software-as-a-service platform provides unmatched transparency, cross-platform reach across the largest display inventory sources, and innovative tools that personalize ad campaigns based on a visitor's shopping behavior. This advanced retargeting technology, as well as behavioral and site-targeted campaigns, ensures that advertisers get maximum return from their online advertising investment.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 07/11/12 | $15,000,000 |
Foundation Capital Merus Capital | undisclosed | |
| 04/21/14 | $70,000,000 |
Foundation Capital Glenmede Institutional Venture Partners Merus Capital Northgate Capital Performance Equity Peter Thiel | undisclosed |
