AdYapper tracks display and mobile ads, generating detailed verification data, consumer sentiment, and viewability monitoring on 95% of all ad impressions. We generate real-time analytics across the entire ad buying ecosystem and centralize the data into one platform to identify wasted ad spend and provide direction on how best to reallocate the recovered ad spend to make in-flight campaign decisions. In short, AdYapper makes advertising performance data actionable so advertisers can optimize, and increase the efficacy of, their ad buys.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 09/05/13 | $1,200,000 | Seed |
Ari Newman Dave Lerner David Cohen KGC Capital Laurel Touby Paul Sethi Sameer Jagetia Vip Sandhir | undisclosed |
| 05/08/14 | $1,000,000 |
Jack Giarraputo | undisclosed | |
| 07/13/15 | $4,500,000 | Series A |
BW Capital KGC Capital | undisclosed |
