Adara offers a proprietary audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary first-party data, Adara enables advertisers to reach real individuals, ensuring authenticity while maintaining complete anonymity. Adara's data partners then gain ancillary revenue streams and the ability to deepen their relationships with customers through targeted offers and consistent communication. Adara was founded in 2005.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 02/21/13 | $20,000,000 |
August Capital ONSET Ventures QuestMark Partners | undisclosed |
