Beautycounter, based in Santa Monica, CA, was launched in 2013 by Founder and CEO Gregg Renfrew. Known for its innovative skin care and beauty products, Beautycounter has continued to stay far ahead of the industry by developing a rigorous Ingredient Selection Process. While the U.S. has not seen any major federal updates to legislation in personal care since 1938, Beautycounter has developed innovative products that raise the bar for industry health and safety standards. Beautycounter is currently sold through a multi-channel distribution platform including a network of independent consultants, e-commerce, and strategic retail partners.

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