BlueCava is on a mission to change the way digital advertising is delivered, measured, and optimized, acting as a catalyst for cross-screen enterprises of all proficiencies, with an emphasis on openness and sustainability. Its privacy-first Audience Association solution makes the connections between screens, consumers and households, enabling advertisers, publishers and adtech providers to recognize a single audience across all platforms, and discover new touch points as additional screens are utilized. With insight into which screens influence and convert, combined with meaningful audience data, participating marketers are armed with actionable metrics that improve user experience, increase conversion and maximize revenue.

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