Bluefly is a leading online retailer of designer, contemporary, and private label apparel and accessories that provides its customers with unique access to in-season products at great prices. The Company is uniquely positioned as the only eCommerce company that sells its merchandise through two off-price eCommerce channels: Bluefly.com (Traditional eCommerce Channel) and Belle & Clive (Flash-Sale Site). The combination of the traditional eCommerce channel and the flash-sale site is a compelling business model that addresses the shopping preferences of Bluefly's customers.

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