Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing's ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase's patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time.

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Funding Events

Date	Amount	Type	Investors	Valuation
03/27/13	$15,000,000		Adobe Systems Altos Ventures Costanoa Venture Capital Scale Venture Partners Sutter Hill Ventures	undisclosed
03/24/14	$15,000,000		Adobe Ventures Altos Ventures Costanoa Venture Capital Scale Venture Partners	undisclosed
07/15/15	$30,000,000	Growth	Adobe Systems Altos Ventures Costanoa Venture Capital Sageview Capital salesforce.com Scale Venture Partners	undisclosed
05/25/17	$65,000,000	Series H	Adobe Systems Altos Ventures Sageview Capital Scale Venture Partners Sigma Partners Silver Lake Waterman Split Rock Partners	undisclosed