Draper James is a Southern inspired retail brand that embodies the personal style and sensibility of its Founder and Creative Director, Reese Witherspoon. The website launched a direct to consumer business in May 2015. The first store is slated to open in Nashville later this month. Designed in-house, the collection consists of ready-to-wear, accessories, and home decor. A large portion of the product is manufactured in the US, specifically in the South. The retail store footprint will initially expand to other Southern markets with a wholesale and licensing roll-out starting in 2016.