At the forefront of e-commerce innovation, FashionPlaytes is redefining the 'e' in e-commerce with its engagement-driven commerce platform for the next generation of consumer, the digital girl. Fusing content, commerce and community, FashionPlaytes created FPGirl.com, the first girl-driven fashion and style community offering girls the means to create, share and buy original looks. FPGirl.com enables tweens to transform creative ideas into wearable fashions. Leveraging the power of thousands of tween consumers through digital interaction and crowdsourcing, FPGirl.com features and sells the unique styles of young girls nationally

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