Hookit is the leading sponsorship analytics and valuation platform. As consumption and fan engagement of sports grows exponentially on social and digital media, Hookit helps brands to maximize sponsorship investments and empowers athletes, teams, leagues and federations to prove and increase their value to sponsors. Hookit measures value across multiple social and digital platforms by analyzing overall engagement and brand promotion, including mentions, hashtags, keywords and logos within photos and videos using computer vision software.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 08/30/17 | $16,000,000 | Growth |
Arrowroot Capital Bialla Venture Partners Social Starts | undisclosed |
