Founded in 2018, Iris Nova, Latin for 'new lens,' is a parent company to innovative beverage brands that distribute via a direct-to-consumer conversational commerce (cCommerce) model, which interacts with customers exclusively via text message. Iris Nova's disruptive distribution strategy enables the company to meet the rapidly evolving tastes and preference of the modern consumer. Iris Nova first introduced this sales channel in 2015 with DIRTY LEMON, and has since expanded its portfolio to include The Drug Store, with two additional beverage concepts launching in 2019.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 12/21/18 | $15,000,000 | Seed |
Betaworks CASSIUS Chris Burch Gary Vaynerchuk GGV Capital Greycroft Partners Imaginary Ventures Lakehouse Ventures Michael Rapino Tim Armstrong Venturing & Emerging Brands | undisclosed |
