Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform, and proprietary audience analytics suite (Audience Matrix and Expander). Optimal is a member of Facebook's Preferred Marketing Developer (PMD) program and is based in San Francisco, with offices in Palo Alto, New York, and Chicago.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 01/22/13 | $7,000,000 | Series B |
DoubleRock James Altucher John Pappajohn Signal Ventures Silicon Valley Bank Social Starts Sonnigton Asset Allocation Fund The Social Internet Fund Warren Adelman WGI Group | undisclosed |
