Phia is an AI-powered shopping agent that helps users find the best pieces across 40,000+ retail and resale sites instantly. Phia combines real-time price intelligence, resale insights, and AI-driven recommendations to streamline every buying decision. Founded by Phoebe Gates and Sophia Kianni, Phia is headquartered in New York City with a team from Stanford, Columbia, Harvard, Georgia Tech, and alumni of Pinterest, Amazon, Meta, and Google.

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Funding Events

Date	Amount	Type	Investors	Valuation
09/18/25	$8,000,000	Seed	Desiree Gruber Hailey Bieber Kleiner Perkins Caufield and Byers Kris Jenner Michael Rubin Sara Blakely Sheryl Sandberg	undisclosed