tracx's software as a service (SaaS) solution is a sophisticated, robust and fully scalable tool designed to provide support in real time throughout a full social media campaign lifecycle including planning and analysis, content distribution and engagement, influencer management, real-time conversations and insights and in-depth success measurements of ROI. By collecting and analyzing over a terabyte of social data every day, which is over 1,000 encyclopedias worth, tracx refines big data to allow its customers to generate accurate real time audience segmentation and influencers to impact business decisions across the enterprise touch points: marketing, sales and customer care.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 02/17/12 | $4,400,000 | Series B |
Flybridge Capital Partners Revel Partners | undisclosed |
| 01/05/17 | $12,500,000 | Venture |
Edison Partners Rick Rudman | undisclosed |
