TrueCar.com is the negotiation-free car buying platform. TrueCar.com empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing info, a guaranteed savings certificate and a connection to a trusted TrueCar Certified Dealer to seamlessly complete the car purchase. The reality is buying a car is painful and buyers fear they are going to overpay. TrueCar.com's transparent upfront pricing information and guaranteed savings certificate makes the car buying process simple so buyers never overpay. TrueCar.com's mission is to prove that truth and transparency are a more profitable way of doing business -- starting with cars.