Twice was founded by Noah Ready-Campbell and Calvin Young (handsome smiles to the right). They both grew up in families where money was tight, and mostly wore secondhand clothes as kids. Calvin didn't even get his first new piece of clothing until sixth grade -- a pair of zip-off cargo pants. (His fashion sense hasn't improved.) After working together at Google, the two set off to build a company, and after a few months of tinkering, they came up with Twice. They didn't know much about fashion, but after showing their prototype to a few friends, they knew they were onto something. They hired Erica Setness as Head Buyer to bring some fashion expertise to the team, and Twice officially launched in March 2012.