In a $185 billion U.S. apparel e-commerce industry saturated with choice and friction, Alta is crafting a brand new AI-native shopping experience by empowering shoppers with a personalized styling companion.

Alta announced it has raised $11 million in seed funding to build the next generation of personal shopping and styling-powered by AI.

The round was led by Menlo Ventures with participation from Aglae Ventures (an investment firm backed by the Arnault family), Benchstrength Ventures, Conviction, Phenomenal Ventures, and a notable group of celebrity stylists, consumer tech founders, and AI experts, including Tony Xu, Karlie Kloss, Jasmine Tookes, Meredith Koop, Keltie Knight, Gabriel Whaley, Zita D'Hauteville, Kelvin Beachum Jr., Amjad Masad, Jenny Fleiss, and Manish Chandra.