TripleLift, an advertising technology platforms in the world, announced it has signed a definitive agreement to receive a majority investment from Vista Equity Partners.

Founded in 2012, TripleLift is building the next generation of programmatic advertising by inventing new ad formats and building two-sided marketplaces that deliver monetization to publishers around the world. The company rose to prominence as the leader in Native programmatic advertising, expanded its offerings to display and video, and is now commercializing breakthrough products in Connected TV.