Chord, an AI platform powering modern commerce operations, today announced it has raised $7 million, led by Equal Ventures, with participation from existing investor M13 and new investors Chingona Ventures and CEAS Investments.

Commerce is becoming harder to run. Systems are fragmented, and teams are left stitching together disconnected tools while trying to adopt AI. Without a unified foundation, most brands can't turn AI into real operational leverage. Chord is built to solve this, unifying the data and operational context needed to power AI across dozens of mid-market and enterprise commerce teams, collectively representing over $1billion in annual revenue. Customers include Mr. Beast, Ritual, Ruggable, Rodan + Fields, and Blue Bottle Coffee, among others. By moving teams away from fragmented tools and dashboards to real-time, AI-powered execution, Chord enables faster decision-making and automates operations at scale.