The round was co-led by Bessemer Venture Partners and Gradient Ventures with participation from Harpoon Ventures. Malachyte was co-founded by Sidd Motwani (CEO), Ian Anderson (CTO), and Shivaditya Sinha (COO), the team behind the behavioral intelligence infrastructure that powers 90%+ of Spotify's recommendations across 800M+ users and 1B+ items. Now, they're bringing that same technology to every retailer and e-commerce brand.

Malachyte is a behavior intelligence company that increases revenue per visitor for consumer e-commerce brands, for every shopper, across every channel, from the first session. Built by the team behind Spotify's personalization infrastructure, Malachyte's Behavior Intelligence technology delivers real-time, adaptive personalization without cookies, logins, or pre-existing customer data.