WaitWhat, which has built one of the most respected award-winning portfolios of premium content and IP across podcasts and other forms of digital media, announced today that it has raised $12 million in Series B funding. Downloaded 70 million times, WaitWhat's media properties have defined entirely new genres in the areas of business (Masters of Scale with Reid Hoffman), wellness (Meditative Story), creativity (Spark & Fire) and technology (Should this Exist?). In closing the round, the company intends to accelerate development of its innovative technology products; distinctive membership programs and partnerships that extend the core IP into multi-format media experiences.

Along with Raga Partners, other Series B investors include Emerson Collective, Lupa Systems, Capital One Ventures, Maywic Select Investments, GingerBread Capital, Burda Principal Investments, Cue Ball Capital, and Reid Hoffman.

WaitWhat is a media invention company recognized for premium, genre-defining content and technology products designed around essential human needs - with a contrarian strategy to scale. In everything WaitWhat creates, it aims to elicit the contagious emotions of wonder, curiosity, and mastery - infusing its content with "Wait, what?" moments that spark curiosity and change our understanding of the world. WaitWhat's properties - which have earned 21 Webby and Ambie Award honors and together downloaded 70 million times - include Masters of Scale, Meditative Story, Spark & Fire and Should This Exist. Founded by June Cohen and Deron Triff - the former TED executives who launched TED Talks and led the media organization for a combined 17 years - WaitWhat's approach to content is unique in the industry.