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Venture Capital News: LIT Method Secures New Financing

2021-04-27
LOS ANGELES, CA, LIT Method today announced an investment from Marcy Venture Partners.
LIT Method, the fitness company specializing in high-intensity, Low Impact Training (LIT™), and its founders, Justin and Taylor Norris, today announced an investment from Marcy Venture Partners (MVP), the venture capitalist firm co-founded by Shawn "JAY-Z" Carter, Jay Brown, and Larry Marcus. The round also includes an investment from former Los Angeles Dodger and five-time MLB All-Star Adrian Gonzalez.

Through its Los Angeles-based fitness studio, LIT On-Demand platform, and patent pending multifunctional LIT Strength Machine, LIT Method delivers a first of its kind, high-intensity, low impact strength training workout. Created by husband-and-wife duo, Justin and Taylor Norris, LIT is a combination of physical therapy, injury prevention, and personal training - and the LIT Strength Machine is an all-in-one water rower, Pilates reformer, and resistance band training system. Known for delivering on its promise of 'no running, no jumping, and no weights,' the method is designed to build bodies, not break them. Learn more about LIT Method at www.litmethod.com and follow LIT Method on Instagram @litmethod.
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