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Venture Capital News: TVision Insights Captures $16M in Funding

2020-11-04
NEW YORK, NY, TVision Insights captures $16M in funding led by SIG Asia Investments.
According to MarTech, TVision raised $16M in funding. TVision measures TV's transformation and announced it has secured $16 million in new funding, led by SIG Asia Investments, a privately held global trading and technology firm. Existing investors, including Accomplice, Golden Ventures, Jump Capital, and others also participated.

TVision's mission is to fix a broken part of the television advertising ecosystem. Television shows garner tens of millions of viewers. Brands and networks spend millions on incredible content to ensure those viewers are attentive. Yet, attention, the first step in getting viewers to engage, has never been measured. TVision captures attention data passively using sensor-based technology and algorithms to detect actual eyes-on-screen. This true measurement of engagement enables brands and agencies to optimize ad spend and networks to improve programming content.
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