The round was led by Innovating Capital, with participation from Stage 2 Capital, Hawke Ventures, and strategic angels including executives from Brex and Share Local Media. This brings the total funds raised to $17 million.

Tie helps brands own their audience and empower marketers to create more rewarding consumer experiences across the internet. Tie is the first real-time B2C data platform that can de-anonymise and enrich data on nearly every US shopper-unlocking revenue from brands' most engaged website visitors-without requiring form fills or purchases. Founded by growth strategists and technologists, Tie is trusted by hundreds of fast-growing B2C brands including Caraway, Cozy Earth, Crunch Fitness and Macy's Wine Shop to significantly grow their email lists, re-engage more subscribers and ultimately acquire more customers from their existing audiences.