All In Food announced its debut with the launch of its Madagascar Vanilla snack bar in retail stores across the U.S. The brand unveiled its name, mission, and look, marking a significant evolution in its impact model and consumer focus. The launch is backed by a $4 million funding round led by Obvious Ventures, fueling the company's next stage of growth.

Initially co-founded by actress Kristen Bell as This Bar Saves Lives, the brand was acquired in 2022 by GOOD Worldwide, a social impact company that also owns media brand Upworthy.