Venture Capital News: haystagg Raises $600K
BOSTON, MA, haystagg today announced the addition of several prominent investors - Mark Cuban, Barbara Corcoran Venture Partners and Kima Ventures.
haystagg today announced the addition of several prominent investors - Mark Cuban, Barbara Corcoran Venture Partners and Kima Ventures, combining for a total investment of over $600,000. The company, a pioneer in situational targeting, welcomes these investors for their added business value and ongoing support in extending haystagg's advertiser base.
haystagg is used by agencies and advertisers to significantly expand reach as well as performance in digital advertising campaigns, beyond the capabilities of other solutions in the market. Since cookies and digital fingerprints are poor representatives for consumers, haystagg replaces these outdated identifiers with an effective real-time approach to assess and capitalize on the value of each single ad impression for each advertiser. Early traction and a strong roster of clients are proof points that haystagg's real-time situational targeting approach to digital advertising works, and it's these compelling factors that attracted all three investors to the investment.
President, Michael Ouellette said 'haystagg has fantastic resonance in the market - we beat our 2014 revenue targets and are on track to do the same in 2015. Our investors help us to create more products that advertisers will love. We highly appreciate that their networks open additional doors in the advertiser and investment community.'
Mark Cuban is an American entrepreneur and investor. Cuban counts the Dallas Mavericks, AXS tv, Landmark Theatres, and Magnolia Pictures among his current holdings. He founded and sold MicroSolutions in 1990, for $6M, and Broadcast. com in 1999 for $5.6B. One of the 'Sharks', on ABC's SHARK TANK, Cuban is a prolific investor, investing in a diverse portfolio of businesses.
Barbara Corcoran Venture Partners
Barbara Corcoran is the founder of Barbara Corcoran Venture Partners. A 'Shark' on ABC's hit TV show, SHARK TANK, Barbara has personally invested in 22 businesses. Her newest book, SHARK TALES, gives readers a chance to look behind-the-scenes, into her life, her business and her very public venture capitalism.
The Kima Ventures fund was started in 2010 by entrepreneurs for entrepreneurs. Their goal is to support and finance innovative companies across the globe with seed capital. Kima Ventures partners with the best business angels, venture capitalists and funds, and invests primarily in projects that meet a simple need and have a simple business model.
haystagg is the pioneer in situational targeting. This technology reveals untapped audiences inside and outside of known cookie-pools, dramatically extending the reach of ad campaigns across channels. haystagg's precision targeting technology ensures every ad view meets the ideal combination of audience, content, time, geography & device. For more information visit www.haystagg.com.
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