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Venture Capital News: TrackMaven Closes $1.25M

WASHINGTON, DC, Competitive intelligence platform for digital marketers has closed $1.25 million in funding from AOL Ventures and other investors.
TrackMaven, the competitive intelligence platform for marketers, announced today that it has closed $1.25 million in funding from AOL Ventures and leading marketing investors.

The round includes investments from:
AOL Ventures
Sean Glass (Former CMO of HigherOne, NYSE: ONE)
Hemang Gadhia (Former CEO of Condaptive, Acquired by Millenial Media, NYSE: MM)
Adam Riggs (Former President of Shutterstock, NYSE: SSTK)
Roger Krakoff (Cloud Capital Partners)
Tony Ayaz (Former VP of Public Sales for Splunk, NYSE: SPLK)
Marc Solomon (CFO of JackBe)
Acceleprise Ventures
Andy Klingenstein
David Cohen
Adam Falla

TrackMaven is the competitive intelligence platform for digital marketers. By aggregating data from paid, owned, and earned media channels, TrackMaven gives modern marketers one platform to track their competitors' digital marketing activities in three ways: with a universal feed that displays content marketing, press mentions, social marketing on Facebook, YouTube, and Twitter, paid advertising, and other digital marketing activities in a single, filterable, real-time feed;via personalized alerts triggered by digital marketing activity of any type, from any competitor, of interest to the marketer as it happens or at the frequency of their choosing; and with competitor profiles that show how successful competitors are as compared to one another, and the user company, in every type of digital marketing activity monitored in TrackMaven, including SEO, Traffic, content marketing, social media, and more.

Competitive intelligence is a time-intensive process for marketers with results that are traditionally quickly out of date and labor intensive. The traditional process of gathering meaningful competitive intelligence usually involves cobbling together data from lots of different sources, aggregating it by hand, and then analyzing it to get a full picture of what your competitors are doing and whether it's effective for them. It's really difficult to do this well the old-fashioned way. TrackMaven eliminates the manual data gathering process and shows marketers everything their competitors are doing with digital marketing and how well it's working for them in one place. This makes it easy for marketers to see what is working in their industry and build campaigns around that, benchmark their own programs, and keep up-to-date with their industry.
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