Freestyle, the high-performance diaper and wipes brand redefining the modern diaper aisle, announced it has closed a $10 million Series A funding round led by Silas Capital, a leading consumer growth equity firm, with significant participation from ECP Growth, a leading growth stage investment firm focused on products, solutions, and technologies across the consumer value chain.

The investment comes at a pivotal moment for the category, as a new generation of parents increasingly seek cleaner, softer, higher-performance alternatives to legacy diaper brands. Originally launched as a digitally native brand, Freestyle is now scaling rapidly across national retail. Having recently launched in Walmart and Target doors nationwide, the brand is building meaningful in-store momentum while continuing to grow a loyal digital customer base.