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Venture Capital News: Joyus Lands $24M Funding Round

SAN JOSE, CA, Direct response online video network has raised $24 million in a new financing round.
Joyus today announced finance and management updates that reflect the company's accelerating growth. The world's first direct response online video network has raised $24 million in a new financing round, led by Marker LLC and Steamboat Ventures (a venture capital firm affiliated with The Walt Disney Company). Existing Joyus investors, including Accel Partners, InterWest and Time Warner Investments, also participated in this round.

Joyus will use the capital to invest in product, engineering and expanding distribution for its video network.

The company also announced key leadership additions in Content, Merchandising, Business Development and Operations including:

David Lazar, President & Chief Customer Officer
Kathy Samuels, Chief Content Officer
Jennifer Sharp, VP of Partnerships
Sandra Szahun, Head of Sales and Branded Content
Jonathan Hoeh, VP of Operations
'I couldn't be more proud of what Joyus has accomplished, and we've only just started,' said Sukhinder Singh Cassidy, Founder & CEO of Joyus. 'The continued shift of users towards consuming online video across all devices and all genres of content is driving a large scale opportunity in lifestyle programming and monetization through commerce. We have built a deeply engaging content and commerce experience for consumers, our partners are seeing off-the-chart ROI in our videos, and we're attracting world class talent and investors.'

In 2014, Joyus drove $0.99 in direct commerce revenue per view (RPV) - up to 20 times higher than comparable current pre-roll video CPMs. Approximately 35 percent of Joyus revenue comes from mobile. In addition, Joyus mobile app users consume disproportionately more video than equivalent desktop and mobile web users.

Joyus has received numerous awards, including the 2014 min Editorial & Design Award for its Online Video Program with, and being named to OnMedia's Top 100 Private Companies (2014), Internet Retailer's Hot 100 Retailers (2013) and Brightcove's Innovation Award (2013).

'Investing in Joyus was a no-brainer for Steamboat,' said Alex Hartigan, Partner at Steamboat Ventures. 'As a global media company, Disney and Steamboat are always looking for the next generation of media innovation, and Joyus has created it with a powerful new programming and business model for online video. We are very happy to be part of the Joyus family.'

'It is not easy to monetize online video, but Joyus makes it look easy,' said Rick Scanlon, Partner at Marker LLC. 'The team at Joyus is built to take this model even further, and we are very excited about what the future holds for this company and anyone involved.'

About Joyus

Joyus is the web's first direct response video network, creating and distributing premium lifestyle content for women that is monetized directly through commerce. This content is published across the Joyus Network, which includes as well as partner sites, such as People, AOL, Real Simple, Hearst, Hollywood Life, Century Link, Verizon and others. More than 500 brands, including superga, Joe's Jeans, Verso Skincare, Jouer and Urban Remedy are showcased daily in video across beauty, fashion, health and lifestyle categories.

About Steamboat Ventures

With offices in Shanghai, Hong Kong, San Francisco and Los Angeles, Steamboat Ventures is a global venture capital fund that invests in digital media, consumer and technology companies in the U.S. and China. Founded in 2000,Steamboat Ventures has invested in a range of leading digital media and consumer technology companies including: GoPro, YY Inc., Edgecast Networks (acquired by Verizon), FreeWheel (acquired by Comcast), Pure Digital Technologies (acquired by CSCO), Quigo Technologies (acquired by AOL), 51 Fanli and Gridsum Technology. For more information, please visit

About Marker LLC

Marker LLC ( is a New York City and Herzliya, Israel based venture growth firm. Its mission is to help promising companies develop into great companies and great companies into enduring market leaders. Currently with approximately $350 million in assets under management, Marker LLC's mandate is to partner with dynamic management teams and invest in businesses with high growth and market leadership potential. Marker LLC's partners have decades of experience helping businesses and entrepreneurs around the world in a wide variety of sectors achieve remarkable success.
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