Venture Capital News: PushSpring Snares $5M
SEATTLE, WA, PushSpring, a leading provider of mobile app audience data and analytics products, today announced the closing of $5 million in Series A investment led by Trilogy Equity Partners.
'PushSpring provides advertisers with the best independent solution for targeting validated mobile app audiences based on persona based segments, without being restricted to a single network or platform,' said PushSpring Chief Executive Officer and Co-Founder Karl Stillner. 'Advertisers and app owners are seeking every competitive advantage they can when it comes to understanding and connecting with their highest value customers on their mobile devices. We provide companies with the ability to reach the right customers with the right message at the right time. This increased investment enables PushSpring to accelerate the delivery of market-leading products and services for our customers.'
As part of the investment, PushSpring will add Cole Brodman to its board of directors. Brodman is a partner at Trilogy Equity Partners LLC and has more than 25 years of experience in telecom including roles as Chief Technology Officer and Chief Marketing Officer at T-Mobile USA.
'The mobile marketing technology landscape is as dynamic and innovation-fueled as you will find,' said Brodman. 'PushSpring has built a world class mobile audience platform with a highly skilled, veteran team in relatively short order, and has established value-proven offerings for mobile advertisers and app owners. We are excited to be an investment partner with PushSpring and participate in the continued growth of their products and services.'
PushSpring distills billions of deterministically validated, device-level data signals to create hundreds of millions of PushSpring Persona based profiles. Advertisers and app owners can use PushSpring custom audiences and pre-defined Personas to drive more effective advertising, mobile app engagement, and monetization.
Agencies and advertisers can access PushSpring mobile app data for activation via: The Trade Desk, Oracle Data Cloud, Lotame, Google's DoubleClick Bid Manager, and through extended integrations across the marketplace. App owners, publishers, and partners can work directly with PushSpring to identify unique characteristics of their customer base, and to create targetable audiences with accuracy based upon deep insights.
PushSpring is a Seattle-based company that provides mobile app audience data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Platform and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners. More information on the company can be viewed online at the company's website at www.pushspring.com
About Trilogy Equity Partners
Trilogy Equity Partners is a closely-held investment firm based in Bellevue, Washington. Their roots include the formation and leadership of some of the largest mobile operators in the United States as well as other global technology and wireless companies. Trilogy Equity applies a team-oriented approach, built upon deep operational expertise and a flexible capital structure to help entrepreneurs build great companies. More information on the firm can be viewed online at www.trilogyequity.com
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