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Venture Capital News: Kiip Raises Strategic Round

SAN FRANCISCO, CA, Mobile rewards startup Kiip has raised funding from American Express.
Brian Wong, Courtney Guertin and Amadeus Demarzi founded Kiip in 2010 with the mission of transforming mobile advertising into something more positive. With Kiip (pronounced 'keep') we trade the 'reach-as-many-as-you-can' strategy for an intimate reward experience that enables brands to engage with a real live human. Imagine completing a to-do list, sharing recipes with a friend, finishing a morning 5k or reaching trivia master status to find yourself rewarded with something real for your accomplishments. In short, that's the experience Kiip creates.

By working with incredible mobile developers, millions of happy people have been rewarded with tokens of appreciation from trusted brands (Disney, Pepsi, Sony, for example). In 2013, Fast Company named Kiip one of the world's 50 Most Innovative Companies.
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