The round was co-led by Threshold Ventures and NEA with participation from multiple enterprise investors including Amex Ventures, TIAA Ventures, Salesforce Ventures, and continued participation from Bloomberg Beta. Existing investors Crane Venture Partners, Laconia, and Swift Ventures also participated in the round. The raise brings total Bluefish funding to $68 million, bolstering the company's leadership position in the enterprise segment of the rapidly growing estimated $500 billion Agentic Marketing opportunity.

Bluefish is the leading Agentic Marketing Platform (AMP) built for today's AI-driven internet. Since launching in 2024, 10% of the Fortune 500 across 12+ verticals have tapped Bluefish to control how they show up where it matters most - ChatGPT, Google AI Overviews, Claude, Perplexity, and Amazon Rufus. A true end-to-end system, Bluefish gives enterprise marketing leaders from the world's most valuable brands clear visibility into how AI systems understand, influence, and measure brand performance across the agentic internet - turning AI-powered discovery into measurable competitive advantage.