The round was led by Staley Capital, alongside a $3 million credit facility from Silicon Valley Bank, a division of First Citizens Bank, bringing its total funding to $30 million. The new capital will fuel Looma's rapid national expansion, including its recent deployment across the wine and spirits departments of nearly 600 Kroger stores nationwide.

Looma is an in-store retail media platform focused on storytelling, education, and recommendations. Their network of in-store video screens helps retailers modernize and monetize their stores, while enabling brands to tell their story directly at the point of decision. The content that airs on Looma's network is produced or edited by a global network of independent filmmakers, editors, and creators who specialize in point-of-decision content.