The round includes new investments from Salesforce Ventures and Shopify Ventures, signaling accelerating demand for generative AI capabilities embedded in global commerce and enterprise platforms. The new capital brings fal's total funding to $197 million.

Existing investors Bessemer Venture Partners, Kindred Ventures, Andreessen Horowitz (a16z), Notable Capital, First Round Capital, Unusual Ventures and Village Global participated in the round, reinforcing fal's role as the infrastructure layer for AI-generated content across commerce, enterprise and developer ecosystems.

fal is the leading platform for generative media, offering cutting-edge inference solutions for AI-powered video, image, and audio applications. The company partners with enterprises, research labs, and developers worldwide to accelerate the future of generative AI content creation.