The rounds were co-led by True Ventures and GV (Google Ventures), with participation from Trust Fund by Sophia Amoruso, BAM Ventures, Mercury Fund, Charge Ventures, Flying Fish Ventures, XRC Ventures and FAB Ventures.

Founded by Misbah Uraizee and Farah Uraizee, Nectar is an agentic social commerce platform turning organic channels into a revenue engine. It brings personalization and performance to social, uniting community engagement, content reporting and insights, social listening, influencer tracking, and revenue attribution tools.