Swish, the pioneer of programmatic product trial, has closed a seed round led by BD Ventures, joined by a group of strategic retail tech and shopper marketing investors. Swish was founded on the idea of delivering consumers full-size, in-stock CPG products as samples directly through their regular grocery shopping. Powered by proprietary AI, the platform uses real transactional data to determine relevancy and personalize each shopper's experience-seamlessly adding free products into first-party grocery orders, whether for pickup or delivery. By measuring future purchase behavior, Swish provides brands with true closed-loop results for their trial investments. And by removing the traditional costs and inefficiencies of sampling, Swish makes product discovery a seamless, expected part of the shopping journey.