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Bulu Box Secures $1.5M

2015-05-11
LINCOLN, NE, Bulu Box has secured $1.5MM in funding led by Flyover Capital.
Bulu Box has secured $1.5MM in funding to launch Bulu Insights, a proprietary software that aggregates a vast trove of data acquired from over one million sample surveys into an easy-to-use real-time dashboard. This round of funding, led by Flyover Capital, will allow Bulu Box to continue the growth of Bulu Insights. Additional investors participating include Dundee Venture Capital and Triompf.

Bulu Insights utilizes data collected from Bulu Box including consumer sample surveys, user profiles and purchase behavior to provide companies with actionable data. 'We use our customers' feedback to guide all decisions on BuluBox.com. Now we're ready to package up that same data and provide it to our Brand Partners so they can gain valuable product and consumer intelligence all while getting their samples to qualified, paying customers,' said Bulu Box Co-Founder and CMO, Stephanie Jarrett. 'We were impressed by the revenue growth of Bulu Box, but what really excites us is the data play with Bulu Insights,' said Flyover Capital General Partner, Keith Molzer. 'We have yet to see anyone in the industry that, in our opinion, has the product intelligence of Bulu Insights and such a powerful platform for health-oriented consumer product manufacturers.'

Bulu Insights users can view customer psychographics, track the success of their Bulu Box sampling program and anonymously compare their products against industry benchmarks. Companies have used data from Bulu Insights to produce record sales, reformulate products, adjust packaging and land on retail shelves. NightFood used Bulu Insights data to reformulate its bedtime snack bar and become a best-selling product nationwide.

About Bulu Box
Bulu Box is a discovery ecommerce company featuring vitamin, supplement and healthy snack samples based in Lincoln, Nebraska and founded in 2012. Brand partners such as Shapeology Nutrition, Quest Nutrition and Neocell have partnered with Bulu Box to connect to customers and gain valuable customer data and insights. More at BuluBox.com.

About Flyover Capital
Flyover Capital is a seed and early-stage venture capital company. Founded in 2014, Flyover Capital's goal is to create the next generation of technology success stories in the 'flyover' region. Their overarching philosophy can be summarized as active participation with driven entrepreneurs in flyover country working to achieve global exits. More at FlyoverCapital.com.
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